Selling product bundles is a clever way to increase your average order value. But there’s an art to building product bundles that actually improve your conversion rates too.
In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on solving one major problem per product and then selling them in bundles.
Spencer Boerup is the CEO of MagMod: sleek, portable, and durable flash modifiers for amateur and professional photographers. Find out how he achieved 200% year-over-year growth for the last four years.
“They really appreciate some of that curated expertise. When you can make that decision easier and then you can take off 2 or 3 or 5 percent, then that kind of becomes a no-brainer because everyone is somewhat incentivized by price.”